Google made a smart move in acquiring Urchin, the web analytics company, earlier this year. They made a smarter move by opening up the analytics services for free a few days ago.

Why make a $200 analytics product free to all? (1) Build goodwill and stickiness with web site owners; (2) Create an upsell path to AdWords, Google’s main revenue engine; (3) Derive strategic insight by mining the data. No-brainer.

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Bill really is a remarkable guy. Sean commented it would be great to hear more of his views on the future of books and reading, so I did some more digging:

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Bill Hill is a researcher at Microsoft that I had the pleasure of meeting a few years ago. He’s the person I keep quoting when I say that paper won’t be going away anytime soon. Bill thinks a lot about reading… how we as humans read, what’s involved in a great reading experience, and where we ought to go with the whole thing. He recently did a wonderful little three minute video interview on this topic, and on humanity in general. Check it out.