[This is part 2 in a series.] Some people are pretty serious about promoting their blog. I am more laissez-faire about it; I love getting comments and email from readers, and I do keep an eye on reader numbers, but at the same time I don’t do much to drive traffic beyond attempting to write interesting content. For those of you who are more serious about proactively driving traffic, here are two posts you should check out.
1. This nice post by Alec Saunders gives great practical advice on how to get your blog noticed. Alec has been blogging for years, and it shows in his content, approach, and large visitor following. I’m a fan.
2. “The 120 Day Wonder: How to Evangelize a Blog”, by Guy Kawasaki. He is a little too mercenary for my tastes, particularly in his use of email addresses, but then as the consumate evangelist Kawasaki probably wouldn’t have it any other way. He also did an earlier blurb on his blog stats, “Total BS (Blog Statistics)”.
