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Good Design Eliminates Distractions

Sometimes I wish software was a much more difficult medium to work with. Like freshly mixed asphalt, say, or hot molten metal. That, at least, would make people think twice about adding new bells and whistles to their software products.

Alas, software is an incredibly flexible medium, and it makes adding a new bell or whistle about as easy as falling off a log.

Producing an elegant design that enables only the vital core of vital customer tasks is much harder. At minimum, this approach requires much more restraint and foresight on the part of designers and implementers.

Examples of designs that cover only the “vital core”:

  • My electric kettle has one obvious on/off-switch, one obvious place for water, and an auto-shutoff that makes a satisfying “click” rather than an annoying whistle shriek. It just works.
  • My office desk is a big, clean slab of wood that’s a dream to write and type on. When I’ve removed the mounds of paper, letters, and other distractions, that is.
  • The dashboard of my trusty 1997 Saab 900 SE is perfectly navigable even in traffic, noise, and lonely dark highways. Saab used to make planes… go figure.

All that is just to say that an essential part of good design is eliminating interruptions and distractions. I wrote about this recently, and just stumbled across a similar thoughtstream from Jon Udell: “…I’m exploring what it’s like to work in an environment where both desktop icons and application windows are hidden unless you really need them, in which case they’re easy to reveal.”

Cool.

Hard.

In 1999 I worked on a number of Windows desktop design projects with that same goal of eliminating clutter and increasing task focus. Some hints of it eventually shipped in Windows XP, but most of it didn’t make it much further than the drawing board. (Feel free to breathe a sigh of relief here. I am not the best UI designer in the world.)

Lessons learned:

  1. Creating a simple, elegant UI design for an extensive general-purpose system used by millions of people is inherently hard.
  2. It’s even harder when everyone creating and implementing the design — including yourself — has a culture of “building stuff” and “adding new killer features”. This is what happens by default when you hire lots of mathies and engineers… they’re wired that way. Sadly, after a certain point, adding new features simply buries the existing good work you’ve done. (Happily for the mathies and engineers though, they can derive significant gratification from simply building stuff, even if it’s impossible to use.)
  3. The constraint of backwards compatibility often makes good design even harder. “It has to work like it did before, or we’ll strand our existing customers”. OK… so how do we evolve? An existing customer base is both a blessing and a curse.

Fun topics for future exploration.

We now return you to your previous programming. Err… distractions. Whatever.

P.S. Design objective of Office 2007: “…make it easier for people to find and use the full range of features these applications provide. In addition, we wanted to preserve an uncluttered workspace that reduces distraction for users so they can spend more time and energy focused on their work.” So after decades spent adding features, the big new killer feature is simply the ability to find all of those already-built-in tools. Ironic. Cool. Hard.

Doc Searls posts on Intention Economy

Doc Searls writes about “The Intention Economy” as an alternative to the Attention Economy. Read the rest of this entry »

Spitzer files payola lawsuit

Eliot Spitzer’s investigation into payola continues.

In a two-pronged attack, New York Attorney General and gubernatorial hopeful Eliot Spitzer has hit a major radio group with a lawsuit and chided federal regulators to take action, based on mountains of payola evidence.
The complaint highlights e-mails from former WKSE-FM program director David Universal, sent from December 1999 to January 2005. “Do you need help on Jessica (Simpson) this week? 1250?” he wrote to a Columbia Records representative, the complaint reveals. “If you don’t need help, I certainly don’t need to play it.”

References:

Publishing is Free

I’m fond of saying the cost of publishing is going to zero. Moving forward I’m revising this to, “publishing is free”. There are so many free publishing services out there now that it’s hard to imagine newcomers charging fees.

Here’s one a colleague just told me about: Lulu.com lets you publish books, CDs, brochures etc. for free. From their FAQ: “You can publish your work for free […] When someone wants to buy your content, Lulu handles the transaction and pays you the royalty you specified. Lulu takes a small commission when someone else buys your content.” There are many more out there like Lulu.

Let’s roll the clock forward a few years on these trends:

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Market of One

Seth Godin writes:

There isn’t a market. There are a million markets. Markets of one, or markets of small groups, or markets of cohorts that communicate. …the idea of monolithic marketing messages to monolithic markets makes no sense. The race is now to be the first mover in the micromarkets where attention matters.

Yes. Wise. I have two riffs to offer on that: one on software, and one on writing.
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Canada Needs a National “Do-Not-Call” Registry

A nation-wide list is long overdue. From the CBC:

Canada’s phone regulator is seeking public input for a national “do-not-call” list that would prevent telemarketers from contacting people who don’t want unsolicited sales pitches. The CRTC is about to draft rules for the list.

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Payola is alive and well

Regarding attention, A-lists, and oxygen for content: the Economist published “Sing a song of Spitzer” back on Jul 28th 2005. It’s a brief piece on bribery in the radio industry: Read the rest of this entry »