Market of One
Seth Godin writes:
There isn’t a market. There are a million markets. Markets of one, or markets of small groups, or markets of cohorts that communicate. …the idea of monolithic marketing messages to monolithic markets makes no sense. The race is now to be the first mover in the micromarkets where attention matters.
Yes. Wise. I have two riffs to offer on that: one on software, and one on writing.
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